Kelli O’Brien of the Union Pacific Foundation presents a $10,000 check for Positive Pressure to Coalition Coordinator Tana Nelsen and Executive Director Denise Zwiener.

Buffalo County Community Partners and the Positive Pressure coalition are excited to accept a $10,000 grant from the Union Pacific Foundation. The funds will be used to expand the coalition’s “Take A Stand” campaign, an innovative youth-led media campaign that aims to reduce youth alcohol use, procurement of alcohol to minors, and driving while intoxicated.

The “Take A Stand” campaign was founded in collaboration with the Buffalo County Youth Advisory Board in 2008 when YAB was awarded the Governor’s Safe and Drug Free Grant in order to implement a youth substance abuse program.

Positive Pressure has expanded this campaign even further to include parents in its “Parents Take A Stand” program. The program offers primarily web-based support and encouragement to parents of teens who might be faced with the pressures of substance abuse. It is designed to house interactions between parents in the community in order to share advice to assist in keeping our community safe.

Positive Pressure also partners with many other organizations to make an impact on substance abuse in our community. The coalition operates with the mission “To aid communities in the coordination and integration of resources, to recognize the value of youth, and to aid in the implementation of evidence-based practices to reduce substance abuse.”

In regards to the coalition and its involvement with the Union Pacific Foundation, coalition coordinator Tana Nelsen said, “The Positive Pressure Coalition works hard to continually provide needed resources to our community and it’s an honor to have our efforts supported by the Union Pacific Foundation.  Our group is honored to have been selected as a recipient for this award.”

The grant from the Union Pacific Foundation will be used to enhance Positive Pressure’s mission by implementing messages about driving while intoxicated into each campaign in hopes of decreasing the number of alcohol related incidents on Buffalo County Roads—specifically at railroad intersections.

The Union Pacific Foundation is a philanthropic sector of the Union Pacific Corporation and Union Pacific Railroad. Founded in Omaha, Neb., the Union Pacific Foundation has been distributing funds to suitable organizations since 1959 based on the belief that communities with a high quality of life directly correlate with the success of Union Pacific.

The funds granted to Positive Pressure and Buffalo County Community Partners were done so in accordance with the coalition’s vision of improving the health and quality of life in Buffalo County by reducing substance abuse through collaboration, planning, and programming.

Positive Pressure is powered by Buffalo County Community Partners, a non-profit organization that seeks to assess, strengthen, and promote the health of Buffalo County through the promotion of the Buffalo County 2020 Vision. The 2020 Vision introduces five strategic directions and targets for attainment by the year 2020. For more information on how you can assist in building a healthier Buffalo County, visit bcchp.org.