Between the ages of 9 and 13, children start to think differently about alcohol. Many children begin to think underage drinking is OK and some even start to experiment. It’s never too early to talk to your children about alcohol, and encourage them to talk with you.1

Over 70% of children say parents are the leading influence in their decision to drink or not.2

References: 1. SAMHSA, “Start Talking Before They Start Drinking,” 2009, Page 18. 2. The Century Council, “Are You Doing Your Part?” 2010.